It’s a self-confidence revolution. We captured the spirit of optimism and contagious joy, launching Millie Bobby Brown's very own fashion label.

Working closely with Millie and her team, we built a campaign around spreading contagious optimism and joy in the world; inviting her audience to follow along and discover the essence of Florence By Mills Fashion.

Our campaign approach captures Millie and her peers in a series of scenes that capture the spirit of how the clothes make you feel – confident, comfortable, without limitation.