Mercedes Me is a concept space of a new era, moving away from the traditional car dealership this space was conceived to bring together an engaging cultural centre for creatives to hero craftsmanship. Partnering with esteemed Melbourne cafe St Ali - the space is  a combination of cafe, dining and event space. 

Studio Select won the tender to imagine the art direction that combines all of these things - to blend a simulated garage experience with cafe culture. We developed a visual language for the space; producing a series of images to furnish the space with themes of fashion, design and luxury. 

Cafe collateral was also developed as a nod to the partnership between cars and coffee, featuring hand-drawn illustration to balance the clean lines and surfaces of the interiors.

Image Credit: James Tolich
Illustrations: Jeffrey Phillips