Founded in 2024 in New York City, Serviette began with a simple truth: our relationship with "good taste" is both deeply personal and inherently social—a dance between individual identity and cultural currency.

In exploring a new definition of status through the pursuit of personal interest, we balanced hand-drawn, expressive branding elements elements with a more formal visual language to achieve a sense of elegance as well as heritage. 

Lettering
Illustration
Packaging Design
Art Direction
Website

Photography
Tina Tyrell (Figure), Maxime Poiblanc (Still Life)