We turned Mondayitis on its head by introducing MONDAY Haircare as a brand that serves confidence even when you’re not feeling your cutest.

Working closely with the MONDAY team we developed and delivered their first brand campaign that provided meaning to their name with something tongue-in-cheek and relatable for their audience.

The story is told through a cast of characters, each of which overcomes their own monday adversity as their hair outshines the haters.

Shot in-studio with a balance of minimal set design and prop styling —every object and sound effect was purposeful, building worlds and furthering the story and punchline.