Rafi's delicate ornaments embody a revival of weaving and typical craft notions of repetition. By extracting objects and forms from everyday life, each piece is an observation of domesticity, decoration, function and craft.

We built a world for Rafi. We were inspired by the curvature of the materials in creating a logotype, and built a visual language to support by creating custom patterns and campaign visuals for launch.

In response to Rafi's unique, hand crafted products, we created a brand that emphasized the forms and textures found in the materials they use. Each element from art direction to dot-com was considered through the lens of elegance, warmth and beauty.

What we did:

Brand Identity
Art Direction
Illustration & Pattern
Website Design
Campaign booklet