ZitSticka is a tech-meets-acne brand offering a unique range of skincare products to target existing breakouts as well as support lifelong skin health. The brand is rooted in science-backed products, but its ethos is acne-positivity; achieved through brand strategy, messaging and creative direction that was all designed to change the way we think and feel about our skin.
A creative partner from seed round to acquisition, we worked hand-in-hand with the founders and team to develop the brand in a competitive direct-to-consumer marketplace as well as make the transition to major retailers. 
Brand ID & Guidelines
Packaging
Art Direction
Website
Paid Media
Digital Marketing
ZS_TILE_4.1
ZS_DESIGN_MODEL_A_1.0
ZS_DESIGN_MODEL_B_1.0

Our approach to the brand guidelines, design templates and art direction was full-service;  covering packaging, website, signage and digital marketing to align internal teams and create cohesion across the brand and art direction. 

ZS_GUIDELINE-GIF_1
ZS_TILE_8.0-1
ZS_TILE_7.0
HOME_DESK-1
ZS_MOB_GROUP_1.0
ZS_TILE_16.0

Each launch required a hero video and 360º launch assets for each platform. Campaign ads were developed with both performance KPI's and rich product storytelling in mind for the purposes of paid media acquisition.

ZS_TILE_9.0
ZS_TILE_12.0
ZS_TILE_10.0
ZS_TILE_11.0
ZS_TILE_6.0
ZS_TILE_13.0-1
ZS_EDM_2.0
ZS_PAID-MEDIA_1.0-1

Selected Works

ZitStickaBrand, Art Direction, Digital, Packaging

MONDAY HaircareCampaign Art Direction

Florence By Mills FashionCampaign Art Direction

MixhersBrand Identity

RAFIBrand, Art Direction, Print

The Adventure HandbookBrand, Publication Design, Digital, Art Direction

Proenza SchoulerArt Direction

Bourke Street BakeryArt Direction

MercedesArt Direction

ContempaBrand ID, Digital, Strategy